WSJ: Peloton Rides a Coronavirus Surge in Home Workouts


Peloton Interactive Inc.’s PTON 12.54% quarterly sales surged 66%, bolstered by shut-in Americans undeterred by shipping delays, do-it-yourself installation and the exercise bike’s $2,000-plus price tag.

Peloton is known for selling stationary bikes equipped with a screen that shows subscription workout classes. The number of subscribers almost doubled to 886,100 in the quarter ended March 31, which includes the first weeks when the spread of coronavirus closed gyms and prompted many Americans to shelter at home.

“I never thought I would ever purchase a Peloton,” said Wendy Spano, 44 years old, of Mt. Kisco, N.Y. A gym loyalist, she ordered a Peloton this week that is scheduled to be delivered in late June. “But I found myself here at home and I wasn’t doing anything, like, nothing. I realized I had a bit of a problem.”

There were 44 million Peloton workouts in the March quarter, a record for the company and up from 24 million in the December quarter.

The New York company raised its financial forecasts, predicting revenue would more than double in the June quarter from a year ago despite a shortage of bikes.

Shares of Peloton climbed 7% after the company reported its latest results. The stock, which fell below $20 in mid-March, was above $40 in after-hours trading Wednesday.


I actually have a friend who bought one for his wife for Christmas (she wanted it!) and he uses it 4 days a week and posts on FB about it. I think the backlash that the company received over its Christmastime commercials didn't hurt it as much as they feared.

Would you buy one if you could afford it? I would have loved one 10 years ago.

Mr. Hexagon

Not sure how I feel about equipment made for exercise... Cavemen didn't need an exercise bike to be fit...

A set of push ups if I die in a game reinforces the punishment and keeps my body and mind balanced. (y)

Log in or register to leave a comment

You must be a member in order to leave a comment

Log in

Already have an account? Log in here.


Create an account. It's fast, easy and completely free!

Top Bottom