The Electronic Software Association (ESA) declared that it will “shake things up” with E3 2020 with new a format for the trade show.
Part of the new format:“You’ll be happy to know that we’re not producing E3 2020 in a vacuum. For E3 2020, we’re collaborating with industry insiders and new creative partners, including the tastemakers at iam8bit, to reinvigorate the show and, frankly, to shake things up.”
There was a gigantic security breach in ESA last year that allowed personal data of media registrants to be leaked to the public.“ESA will be showcasing E3 to the world through new streaming and digital programming while creating gatherings on the show floor that let people do what they love the most… play and celebrate games.”
“We rebuilt the E3 website with enhanced and layered security measures developed by an outside cybersecurity firm,” the ESA continued. “This included updating our data management processes, including the handling of personally identifiable information, and we will no longer store that data on our site. We have also changed our registration practices and will collect the minimum information necessary to complete your registration.”