Twizzlers Launches New ‘Twistless’ Version Called Izzlers

Maddox

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Dec 11, 2018
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Which begs the question – Why would the brand decide to get rid of the most recognizable feature of Twizzlers candy? Shannon Wilkinson, manager of the Twizzlers brand had a coy response:

“Maybe we wanted to do something unexpected, or maybe we had an issue on the production line. The world may never know, but what we do know, is that Izzlers candy is fun, delicious and only here for a very limited time.”

 
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