News Phil Spencer tailors Xbox Series X launch plans for the pandemic

[Clout]

It looks like we're moving into a period of of massive economic uncertainty. The thing I'm probably focused on the most is the macro-economic environment. We see the impact of people getting furloughed and layoffs. It's tough. And we are a leisure activity. We're not a requirement. We're not food. We're not shelter. So we want to be really tuned in to that as we launch. How can we make it as affordable as possible? How can we give buyers choice?

So we want to be really tuned in to that as we launch. How can we make it as affordable as possible? How can we give buyers choice?

We've got an Xbox All Access subscription programme that allows people to buy their next console by paying a monthly charge. And if now is not the time for you to buy a new console, and you're going to stay with the console you have, we're going to keep supporting that console.

But our strategy is centred around the player, not the device. If this is not the year when a family wants to make a decision to buy a new Xbox, that's OK. Our strategy does not revolve around how many Xboxes I sell this year.

We're focused on delivering services through Xbox Game Pass, which allows people to build their library for a monthly fee. Backward compatibility means that the console that they have will play thousands and thousands of games. Smart delivery means when they move to the next generation, the games will move with them.

Xbox Series X: Microsoft tailors launch plans for the pandemic

Xbox chief Phil Spencer explains how coronavirus has affected the console's release strategy.

www.bbc.co.uk

This is an interesting read where Phil Spencer details Microsoft's strategy to launch the Xbox Series X during pandemic.

 

[Nova]

I think a lot of business are forgetting the fact about how the economy is going down. Though gaming world may benefit from the app and the game sales in the pandemic times. But the hardware purchase and bigger sales can't be justified as of yet. So it's going to be hard for them seeing lack of sales.

 

[Demon_skeith]

All they have to do is produce a lot of consoles to outsell Sony's limited stock, and hope no riots will steal it.

 

[Clout]

All they have to do is produce a lot of consoles to outsell Sony's limited stock, and hope no riots will steal it.

They will likely get stolen in the riots. It's crazy what we're hearing over the news!

 

[Mr. Hexagon]

Software is selling really well these days. Hardware not so much.

 

[Clout]

Software is selling really well these days. Hardware not so much.

Yeah, anything digitally is good at the moment. Physical not so much!