News Facebook attacks Apple's iOS privacy changes in a series of full-page newspaper ads

[Rum]

Facebook has today attacked Apple in a series of full-page newspaper ads, asserting that iOS 14's privacy changes regarding data gathering and targeted advertising are bad for small businesses (via Bloomberg).

The ads are running in the New York Times, Wall Street Journal, and Washington Post, feature the headline "We're standing up to Apple for small businesses everywhere."

Facebook has previously cautioned that Apple's changes would lead to difficulties, not only for its own business model, but also for small businesses who use its platform to advertise. Facebook claims that ads displayed without personalized targeting generate 60 percent fewer sales than ads that do target consumers.

Apple responded to the criticisms after delaying the roll out of the new privacy measures, accusing Facebook making clear its intent "to collect as much data as possible across both first and third party products to develop and monetize detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their products."

Facebook Takes Out Full-Page Newspaper Ads to Attack Apple's iOS Privacy Changes

Facebook has today attacked Apple in a series of full-page newspaper ads, asserting that iOS 14's privacy changes regarding data gathering and...

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