Discord is rebranding to move away from gaming

Clout

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May 30, 2020
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It doesn't have a new name, but Discord is effectively rebranding away from being an app dedicated to helping gamers communicate with one another during a tense online match. In a blog post published on Tuesday, the company announced it's changing its focus to make its software into a place where anyone can find a community, create their own chat sever and talk to their friends, whether they're into gaming or not.
Practically speaking, what the rebranding means for current and, more specifically, new Discord users is a "streamlined" onboarding experience and updated templates that make it easier to set up a server. Moving forward, they'll also be fewer jokes within the app referencing games "to make sure everyone can take part in the fun."
Discord claims user safety will be a major focus. "We will continue to take decisive action against white supremacists, racists and others who seek to use Discord for evil,” the company said. Discord says it has also fixed "hundreds" of bugs, as well as increased voice and video capacity by 200 percent.


I mostly use Discord for gaming and I'm sure majority still use it for that too, so why the rebranding? Is it really necessary?
 

FaceHugger

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Jun 25, 2020
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Most of the Discord servers I use are not gaming related already. There are a few local skeptic groups, a few cooking-related servers, one for literature, another for writers, etc. Looking at my list, I see I actually only belong to two game related servers: Pixel Count Studios and Chucklefish (I love their games).

However, it is still the de facto choice for on-the-fly chat for games on PC. It only takes a moment to send several people a link on Steam, for example. I don't think that will ever change unless a serious competitor comes along.
 

Soneji

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Jun 25, 2020
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It has outgrown being just for gaming, but it will for awhile still be dominated by gaming channels. Not talking solely video games here, as there's also tons of online TTRPG groups that use Discord primarily, on top of other game types like werewolf/mafia party game that use Discord for those with out of game communication and for dead chat.
 

Empire

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Jun 2, 2020
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When they first released DIscord it was aiming for gaming and it was built around for gamers. Even still now most Discord partners are gamers. On twitch, you see Discord in panels and on websites.

It's still always going to be used for gamers for people to talk and do things, Can even stream on discord wand show off your gaming. As time goes on We do see it's turning to other things, people start using it for other days to day things as we mention. I think they are working to make it bigger and better than before, aiming at other traffic that isn't based on gaming.

Killing off forums also COME ONNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN
 

AzH

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Jun 26, 2020
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I'd hadn't even heard of Discord until a week ago. Now it seems to be all the rage. But it's just like a group MSN isn't it?
 

Nova

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Feb 7, 2019
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Considering world is spending it's time on the work from home. They want to compete with the slack. And they want to make use of the discord brand for something better to make money. I guess that could be one reason. I am sure they may even include other companies and get the most out of it.
 

Ash

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Feb 1, 2019
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Makes sense, to be honest. I don't use it for gaming at all and only use it to communicate with some people that I meet on the internet. As long as they don't try and go away from the gaming side it should be fine
 

Clout

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No, I hadn’t heard of it. I’ve been in my little bubble of real life for the last five years and only just getting back to community gaming.
It's an instant messaging app that you can get on your mobile, tablet and PC. It's definitely expanded over the years to cater for more than just gaming, hence why now they want to rebrand to open a lot more opportunities, I'd presume.
 

Nicodemous52

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Jul 2, 2020
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I'm suspicious of the changes and the reasoning. I have a feeling it's a prelude to more heavy handed censorship. We shall see. It seems like right now for the most part they let the different servers police themselves, and maybe it will stay that way. But, I have a feeling.
 

Nova

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Slack, Flock and Zoom are cashing in with their traffic whereas the Disocrd has the traffic but not earning money out of it. So yeah they will move towards the business usage of the app and they will who knows in near future make the paid plans based on users.
 

Clout

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May 30, 2020
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I'm suspicious of the changes and the reasoning. I have a feeling it's a prelude to more heavy handed censorship. We shall see. It seems like right now for the most part they let the different servers police themselves, and maybe it will stay that way. But, I have a feeling.

I've heard Discord moderators/admins abuse their powers, the official ones I mean. So I wouldn't be surprised if something fishy is going on.
 

Nova

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Discord is kind of like old IRC if anyone remembers it. But the thing is that with work from home dynamics. The world is moving towards workplace chat. So I think this is where the discord wants to make use of the opportunity. Who kknows they may even get funding out of it.
 

Ash

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Slack, Flock and Zoom are cashing in with their traffic whereas the Disocrd has the traffic but not earning money out of it. So yeah they will move towards the business usage of the app and they will who knows in near future make the paid plans based on users.
Discord has added a program called Discord Nitro so they are making money from it. Even on some smaller servers that I am on, there are a few Nitro users so I presume they have loads of paying members
 

Nova

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Discord has added a program called Discord Nitro so they are making money from it. Even on some smaller servers that I am on, there are a few Nitro users so I presume they have loads of paying members
That would not be much compared to what the slack and flock is offering. They are literally cashing in like the zoom using the chat for workplace demands. I think that is why the discord is moving in that direction as well. gaming community does not earn much in this space.
 

AzH

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Jun 26, 2020
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I suppose the question is if Discord have moved fast enough. Be first or be first loser. The market for remote collaboration is huge at the moment due to working from home. But you needed to be in there at the start. Discord looks like a gaming IRC rather than a professional work-based site.
 

Ash

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Yeah, they need to work hard to get rid of that gaming connection if they do want to move to a professional work-based site. I'm not sure how many companies would be willing to use Discord instead of Teams or Slack.
 

RedmondG

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Mar 24, 2020
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I can't see it see it being used in companies as everyone seems to use team now. Even Skype has died out, which is a shame because Discord is by far the best :)
 

Clout

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I can't see it see it being used in companies as everyone seems to use team now. Even Skype has died out, which is a shame because Discord is by far the best :)
Yeah, Skype seems dead now a days. I haven't tried out Team yet, is it any good? I think Discord is ahead right now.
 

Nova

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I suppose the question is if Discord have moved fast enough. Be first or be first loser. The market for remote collaboration is huge at the moment due to working from home. But you needed to be in there at the start. Discord looks like a gaming IRC rather than a professional work-based site.
Exactly my point. They didn't got the remote work aspect of it. And that is going to cost some amount of the users. In near future I hope that they may make money like Microsoft Team does but as of now I don't see this going much ahead. It seems like a bit difficult for them to break existing players.
 

AzH

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Teams was always going to be a huge success because it has Micro$oft as a prefix. There’s not much M$ touches which doesn’t turn to gold. We have Teams at work.
 

Nova

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Yeah Teams is definitely good. If it were to be from Google, I'd have said it could fail because since Gmail not a lot of google products are in success, even youtube was purchased proprety. Microsoft on the other hands seems to be making some software pure gold as well.
 

AlucardAFT

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Jul 9, 2020
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Discord claims user safety will be a major focus. "We will continue to take decisive action against white supremacists, racists and others who seek to use Discord for evil,” the company said.

I wonder how they're gonna enforce that and what is gonna be considered bigotry or will they simply become like Twitter and Facebook where a mere comment is taken out of context and deemed offensive regardless... This will be interesting to witness.
 

Clout

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May 30, 2020
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I wonder how they're gonna enforce that and what is gonna be considered bigotry or will they simply become like Twitter and Facebook where a mere comment is taken out of context and deemed offensive regardless... This will be interesting to witness.
Probably the latter, it's becoming a trend now to take everyone in an offence.
 

Nova

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That kinda sucks as skype was a decent im system... but not the best.
Skype stopped innovating. This remote conference and the project management field needs a lot of innovation and regular updates. Skype stopped after some time no new features other than calls and the local messenger type usage. So it was meant to end some day.
 

Abizaga

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Mar 16, 2020
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Skype stopped innovating. This remote conference and the project management field needs a lot of innovation and regular updates. Skype stopped after some time no new features other than calls and the local messenger type usage. So it was meant to end some day.
True. With discords introduction of private servers it would have been a bit hard to compete.
 
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