Worldwide digital games market: March 2020

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Animal Crossing: New Horizons sold more digital units in a single month (5.0M) than any console game in history. The Nintendo-published title broke the console record for monthly digital game sales previously held by Call of Duty: Black Ops IIII. Animal Crossing: New Horizons also roughly matched the first-month digital sales of Super Smash Bros. Ultimate and Pokémon Sword and Shield put together. The game’s combination of social features and a relaxing setting likely appealed to individuals stuck at home. Closures of brick and mortar stores also meant that a higher share of consumers purchased the game digitally compared to past Switch titles.

Doom Eternal from id Software sold 3.0M digital units in March, more than three times what Doom sold (957K) during its launch in May 2016.

The latest entry in the seminal franchise benefited from strong reviews and the positive reception of its predecessor. However, as a primarily single-player game, Doom Eternal will likely have a shorter revenue tail than other multiplayer shooters that monetize through the regular sale of in-game content.

Half-Life: Alyx performed modestly by the standards of AAA games but was a blockbuster by the standards of virtual reality (VR) exclusive titles.

A total of 860K gamers played the PC VR title in March. The game had a limited addressable audience, as there was an install base of fewer than 4M PC-compatible VR headsets at the end of 2019. Direct purchases of Half-Life: Alyx generated $40.7M in revenue, and hundreds of thousands of free copies of the game were also bundled with devices like the Valve Index headset to boost interest in VR.



 
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