Twitch introduces regional pricing for subscriptions

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Here’s the thing, though: we’ve heard from fans everywhere that it’s not equally affordable around the world to show support, access custom emotes, and enjoy all the other benefits that come with being a subscriber. That’s because the price of a Tier 1 subscription on the web is roughly the equivalent of $4.99 USD in every country. This price makes it difficult for many viewers to support their favorite creators, and likewise, prevents creators from being able to grow their communities, make more content, and welcome new fans.

This isn’t just anecdotal; it’s reflected clearly in the numbers. The percentage of active users in Europe or Asia who support creators with a subscription is roughly 50% lower relative to North America. In Latin America, it’s nearly 80% lower.

Over the next few months, we’ll be adjusting the price of subscriptions (existing subs, new paid subs, and gift subs) in most countries to better align with their local cost of living. First up will be Mexico and Turkey on May 20, 2021, which are home to creators and viewers who have been passionate about this change for quite some time.

Mexico and Turkey will be followed by most countries in Asia, Latin America, the Middle East, Africa, and Europe starting in Q3 2021. This gradual rollout will help the community adjust more smoothly to such an impactful change. We’ll continue to update the community as we ready more countries and regions for the price change rollout.

The most important thing to take away here is that subscription prices in the vast majority of countries outside of the US will be lowered. For a full list of impacted countries, go here. A viewer’s subscription price will be based on where they live and have set up their Twitch payment method. We have designed this pricing model to ensure that prices are appropriately set for viewers, wherever they live. For creators this means that some viewers in their channels may see different prices.