- Dec 11, 2018
Trolls World Tour did 10x than of Universal’s previous digital opening day champ, Jurassic World: Fallen Kingdom, which according to home entertainment sources did around $2M-3M stateside on day one. Avengers: Endgame per sources had a first digital domestic rental week of $30M in flash reports, and the extrapolation off first day numbers is that Trolls World Tour will far exceed the figure amassed by the Russo Brothers-directed sequel. Other indicators of success over the weekend: Trolls World Tour is the No. 1 title across all major on-demand platforms, smashing expectations on digital distributors including Amazon, Comcast, Apple, Vudu, Google/YouTube, DirecTV and FandangoNOW.
Trolls World Tour received a marketing push akin to a theatrical release, and that’s because Universal was already knee-deep in promo partner, merchandise and TV spot commitments. It’s for that reason why Uni opted not to push the Walt Dohrn-directed movie on the theatrical release calendar, but to embrace a largely VOD in-home launch in the current COVID-19 climate that has shutdown movies nationwide.
Trolsl World Tour was promoted through Comcast/NBCUniversal’s Symphony program — which only select event theatrical titles receive in a given year. This entails that a Universal movie is being pushed across the conglom’s entire portfolio, i.e. Trolls balloons in the Macy’s Day Thanksgiving Parade, the re-airing of the Trolls Holiday Special on NBC, along with custom pieces on NBCUni cable networks Bravo, E!, Universal Kids, USA, Telemundo, Syfy, along with an expanded Xfinity co-branded campaign. Publicity highlights during the week of launch included appearances by Trolls World Tour stars Justin Timberlake and Anna Kendrick on The Tonight Show Starring Jimmy Fallon, The Kelly Clarkson Show and On Air with Ryan Seacrest. Three movie trailers for the sequel have amassed over 130M views.
‘Trolls World Tour’: Universal Reports Record Digital Weekend; 10x Higher Than ‘Jurassic World: Fallen Kingdom’ Opening Day
Universal is still collecting data for its digital rental release of DreamWorks Animation’s Trolls World Tour this past weekend, but it’s believed to be a record weekend and opening-day…