Sony has advised they will not set a price on the PS5 yet as it will depend on the price of competitor, Microsoft’s Xbox Series X.
CFO Hiroki Totoki, said in an earnings call that several factors will play a role in the PS5’s initial recommended retail price.
Totoki via translation:
“First, we must absolutely control the labour cost, the personnel cost. We will definitely control that. How much can we prepare initially, we will work on the production and the sales and we will have to prepare the right volume."
Sony has updated its website to include a portal for the PS5 but no information regarding the price was shared."What is not very clear or visible is – because we are competing in this space – it’s very difficult to discuss anything about the price at this point. Depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay. So it’s a question of balance.”