My view is rather in the middle. While, on one hand, I don't like forced stuff, I feel like the other side is being purposely intolerant - as in being an arse.
Anyway, I suppose the best solution, as I mentioned in another thread - is if everyone could just lighten up with the identity politics! However, though, this sort of conflict is expected - as stuff that is forced - brings on an equally intolerant reaction.
Well, anyhow, the market is the final decider. If people feel like stuff is too "preachy", then I suppose they'll quit buying it - but people might be more open-minded than you think!