"Competition in game stores is awesome for everybody. It keeps us honest, it keeps everybody else honest," Newell says, "But it's ugly in the short term. You're like, 'Argh, they're yelling, they're making us look bad' - but in the long term, everybody benefits from the discipline and the thoughtfulness it means you have to have about your business by having people come in and challenge you."
"We get a lot more freaked out not by competition, but by people trying to preclude competition," Newell continues, "If you ask us which is scarier, it's people falling in love with Apple's model of controlling everything and having faceless bureaucrats who get to keep your product from entering the market if they don't want it to, or designing a store in a way that minimises software's value-add to experience and stuff like that."
Valve's co-founder Gabe Newell talks about Steam's aggressive new competitor in the latest issue of Edge magazine