In a new Deadline report, Cinemark executives spoke to investors about the company’s plan to reopen beginning on July 1, with employees coming back in mid-June. According to CFO and COO Sean Gamble, Cinemark won’t open its doors and encourage packed houses with brand-new films. Instead, the chain is taking a more reserved approach to reopening. And it won’t be a chain-wide reopen either, with each location following local government regulations.
“We won’t be everything back day 1, but dip our toe approach,” said Gamble.
Cinemark CEO and Board Director Mark Zoradi added the theater chain would be focused on “showing library product, high profile library product” during its first two weeks of operation. This is similar to what China attempted to do when the country initially reopened cinemas last month. That country was set to show films such as “Interstellar,” “Avatar,” and “Avengers: Endgame” to help drive audiences back to theaters. It’s unclear which films might be featured at Cinemark during this period.
Figuring that the COVID-19 crisis will calm by the summer, Cinemark CFO and COO Sean Gamble today told investors and financial analysts in a special conference call today that the chain is looking …