Call of Duty: Modern Warfare players are spending more money without season pass and loot boxes, compared to Black Ops 4.
Rob Kostich, Activision Blizzard President said stress that the removal of such microtransactions was part of a strategy “to create a better overall experience for our player community.” In addition to the removal of loot boxes and the season pass, Kostich said cross-play and cross-progression played a part as well. Kostich later explains how Activision Blizzard wishes to make a singular Call of Duty community rather than a segmented one.
Instead of certain portions of the audience having certain content, we’re focused now on free content for the entire community, to drive engagement with the overall community.
We’re looking at engagement and we’re looking at daily average uniques, our engagement is up significantly year over year. That’s really great for us to see so many people playing and enjoying this fantastic game.
Then on the player investment side, I’d say fans certainly seem to be appreciating the new system quite a bit. We mentioned the growth year on year, but one other thing I might add is that we’re also seeing an increase in attach rates in-game to the new system. Which I think is a very, very positive sign for it.
Call of Duty: Modern Warfare is available on PS4, Xbox One and Windows PC.