Bloomberg: HBO Max’s Price Too High for Most Americans’ Streaming Budgets

Tek

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It’s no wonder. According to a survey of about 1,000 U.S. consumers conducted by Corus on behalf of Bloomberg, the majority of Americans spend $15 or less on their entire streaming budget. And for now at least, HBO Max isn’t the priority.

HBO’s platform was considered less essential than Netflix, Disney+, Hulu and Amazon Prime Video, according to respondents. They put it in the same range as CBS All Access, a $6-a-month service that’s been a modest success for ViacomCBS Inc. but not the buzzy hit that HBO Max aspires to be.
HBO Max does have some advantages. Most notably, more than 40 million people in the U.S. already pay for HBO, either the cable network or the current online version. And they’ll now have an opportunity to pay a similar price for a service with much more content, including classic movies, reruns like “Friends” and new originals.

 

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