BBC: Love Island summer series cancelled, ITV confirms

[Tek]

Love Island will not broadcast a summer series this year due to the coronavirus pandemic.
The reality show will instead return in 2021, ITV confirmed on Monday.
Kevin Lygo, director of television at ITV said: "We have tried every which way to make Love Island this summer.
"But logistically it's just not possible to produce it in a way that safeguards the wellbeing of everyone involved and that for us is the priority."

The cancellation of this year's summer edition of Love Island will be a big disappointment to its viewers. The programme is TV's most popular show for younger adults.

The loss of that audience will also be a huge financial blow to ITV. The show's ability to deliver those younger viewers has made it immensely valuable to advertisers.

And that financial loss, estimated at tens of millions of pounds, will extend to the other lucrative deals it usually strikes with around a dozen other commercial partners for everything from programme sponsorship to product placement.

But perhaps the most significant impact will be the loss of such a popular piece of escapism at a time that many will feel that they need it the most.

Love Island: ITV2 series won't return until 2021

The ITV2 reality show will not go ahead with this summer's series, but it will return in 2021.

www.bbc.co.uk