Amazon reduces the price of ebooks in the United Kingdom


Dec 11, 2018
Amazon is in the process of reducing the price of all Kindle ebooks sold in the UK. This is due to the elimination of VAT on digital magazines, newspapers and ebooks. The UK government originally was poised to launch the reduction in December, but have pulled the trigger seven months early, due to the pandemic.

Amazon has just rolled out the new pricing on ebooks and released a statement to Good e-Reader. “Customers would very shortly start to notice the change, which will see the cost a £10 ebook reduced to £8.33. “For titles where Amazon sets the price, we will reduce the prices of books not already on promotion,” said a spokesperson. “After receiving today’s notification, we are working as fast as possible to lower prices for customers.”
The government said the reduction of VAT from 20% to zero reflects the uptake of digital media prompted by the lockdown. According to Chancellor Rishi Sunak, this could reduce not just the cost of standalone ebooks, but also the annual cost of media subscriptions including magazines and newspapers.